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Clif Bar Introduces Organic Ingredients, New Flavors
Mon Jan 6, 2003

BERKELEY, CA - Clif Bar is introducing organic ingredients into its energy bar line as well as three new Clif Bar flavors.

According to the company, the entire Clif Bar line will contain at least 65 percent organic ingredients such as organic roasted soybeans, organic rolled oats and organic soy flour. The line is slated to be at least 70 percent organic by spring 2003. The company will then seek organic certification for the line under the new National Organic Program.

"Our three new flavors are great-tasting in their own right, but we take particular pride in them because their organic content reflects my personal and company-wide commitment to wholesome food, the environment and sustainability," said Gary Erickson, Clif Bar

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